Blog | MAX Tourism

Maximice events group, the leading DMC in the Spanish territory

A company that reflects the perfect combination between German engineering and Spanish passion Founded in 2008 and directed by Markus Müller and Juan M. Caldentey, maximice events group is one...

Valeska Nawatzki

Catalonia, a destination full of opportunities for meetings and events

Its culture, landscape, gastronomy, climate and people, make up a unique identity that attracts all types of corporate events Catalonia is much more than Barcelona. It is a territory inside...

Valeska Nawatzki

Vivood Landscape Hotel, a luxury experience in the nature

A hotel in the middle of nature in Costa Blanca, where you can enjoy tourism and MICE in an exclusive location The VIVOOD Landscape Hotel is located in Benimatell, north...

Valeska Nawatzki

Lloret del Mar: Vibrating beauty of the Costa Brava

A city in Costa Brava, where tourism and MICE are thriving together in the coastal sunny weather Located in the southernmost part of the emblematic Costa Brava, Lloret de Mar...

Valeska Nawatzki

Madrid, what a vibrant city

Fam Trips will always be the best way to show our destination to the event planners From 23-25th March we did an educational trip to Madrid organized by our local...

Valeska Nawatzki

Discovering our partner DMC maximice events group

Interview with Anna Babayan and Kathi Allmendinger from maximice events group In the middle of the pandemic we signed a contract with our DMC partner maximice events group, but since...

Valeska Nawatzki

The MAXday Storytime is here

Promoting Costa Blanca in a different way This is probably one of the most important blog posts, that we are sharing with our MAXfriends in many years. I had this...

Valeska Nawatzki

Testimonials from our clients from Spain in 2022

Successful promotion in the Scandinavian MICE market with our hotel partners from Spain In 2022 MAX Tourism has been promoting a package that includes in-person and digital promotion in order to...

Valeska Nawatzki

Costa Blanca: One of the most attractive destinations for MICE groups

Successful conventions and seminars at Hotel Barceló La Nucia Barceló La Nucia is a resort that includes a hotel and an avant-garde apartment building located in the beautiful region of...

Donato Sammartino

What is the opinion of the Scandinavian event agencies about our Fam Trips in Spain?

Fam Trips are a great way to discover the destination and its offer. This year we decided to launch a quality survey to our Scandinavian agencies who participated in our...

Valeska Nawatzki

Maximice events group, first Spanish event agency to obtain the TISAX Certification

Our partner DMC has obtained the TISAX certification after a long audit period. As everyone knows, we signed a collaboration agreement with the Spanish DMC maximice events group. It has...

Valeska Nawatzki

What is the opinion of our clients from Spain about our business trips to Scandinavia?

The results of the quality questionnaire show that we are on the right way In 2017 we decided to create a quality survey for our clients from Spain, in order...

Valeska Nawatzki

The Metaverse will change the rules of the game for the MICE tourism of the future

The concept of metaverse is not a new thing, the term was used for the first time in 1992 by Neil Stevenson, author of a science fiction novel. The Metaverse...

Valeska Nawatzki

The best combination of MICE Tourism and Sustainability in Mallorca

Protection and preservation of natural spaces and historical heritage is one of the priorities of Mallorca Mallorca is the largest of the Balearic islands, where nature and humans live in...

Valeska Nawatzki

Mon Port Hotel & Spa and Es Princep: Two hotels in Mallorca that you can’t miss

Mon Port Hotel & Spa 4* and Es Princep 5* are two establishments managed by the small Mallorcan family hotel chain Mon Hotels, which also owns La Pergola Aparthotel. The...

Valeska Nawatzki

Benidorm: A sustainable city covered with enchanting natural spaces

Destination in Spain with innovative spaces and accessible infrastructure for everyone Sustainable tourism in Spain is becoming more and more wide and diverse. One of the most popular tourist cities,...

Valeska Nawatzki

Casa Bonay: Discovering Barcelona from a different perspective

Casa Bonay was designed by Barcelona’s natives and opened in 2016. It is housed in a notable 19th-century structure in the Example, only 5 minutes away from the city center...

Valeska Nawatzki

Barcelona: A city committed to responsible tourism

Barcelona has been committed to sustainability and the environment for years Barcelona is one of the most environmentally friendly and sustainable cities in the world thanks to its intelligent and...

Valeska Nawatzki

Gran Canaria: a sunny welcome for MICE groups

An archipelago in the south of Spain with a perfect climate for all kinds of activities As most of you already know, MAX Tourism started a collaboration with the DMC...

Valeska Nawatzki

Barceló La Nucía Hotels: A comfortable environment under the palm trees

Brand new resort in Costa Blanca for MICE groups Barceló La Nucía opened its doors in June 2021, offering 2 enchanting buildings located 10 minutes by car from Poniente Beach...

Valeska Nawatzki

Getting to know the Costa Blanca region with 5 MICE agencies from Scandinavia

This region will for sure surprise you! From March 24th til 27th 2022 we have organized a fam trip in collaboration with Hotel Meliá Villaitana located on the hill of Benidorm,...

Valeska Nawatzki

Hotel Princesa Plaza Madrid 4*: maximum comfort in a privileged location

It’s an emblematic place in the capital with 45 years of history Founded in September 1976 on Calle de la Princesa, an extension of the famous Gran Vía and just...

Valeska Nawatzki

Exploring Gran Canaria during our educational trip with Scandinavian MICE agencies

Gran Canaria, the destination with the best weather in the world This was like a dream come true. To be able to travel again, showing my mother’s island to the...

Valeska Nawatzki

MAXinterviews: interviews with experts from the tourism industry and the world of events

In February 2021 we began to do live interviews on Instagram called MAXlive with different experts from the tourism sector and the world of events. We would like to thank...

Valeska Nawatzki

At MAX Tourism we have received a Professional Certificate in Sustainable Tourism

Doing well is way better than doing more In autumn 2020, when I was talking to some Scandinavian event organizers, they told me that they were getting certified in sustainable...

Valeska Nawatzki

Discovering Mallorca with event organizers from Scandinavia

Mallorca has conquered the participants of our Fam Trip In April 2020, in the midst of the pandemic, we signed a collaboration contract with maximice events group to represent them...

Valeska Nawatzki

What our clients and some Scandinavian event agencies say about MAX Tourism

Testimonials about MAX Tourism Throughout the history of MAX Tourism we have been lucky to work with great professionals from Spain and Scandinavia. Some of them wanted to give us...

Valeska Nawatzki

What do Scandinavian agencies expect from their suppliers in Spain and from MAX Tourism?

The results obtained in this quality survey keep us optimistic for the future of the MICE sector in Spain At the beginning of September 2021 we decided to launch a...

Valeska Nawatzki

Interview with Nabil Aguilera, sales coordinator at Puro Group

This section called MAXinterviews aims to inform experts about truly unique projects that have a differential value. With only 5 questions and answers we seek to discover what is happening...

Valeska Nawatzki

Oller del Mas, a new concept of accommodation unique in the world

Sustainable luxury in a unique environment The ancient winery of Oller del Mas inaugurated Les Cabanes last June, a concept of sustainable luxury tourism in an environment surrounded by vineyards...

Valeska Nawatzki

Reboot, refresh & reimagine your future incentives and events in the UK

The United Kingdom offers unforgettable experiences in indescribable settings. Home to 30,000 venues, 15 beautiful national parks, 3,000 museums, 180 Michelin-starred restaurants, 15 designer shopping outlets and 28 UNESCO world...

Valeska Nawatzki

Meliá Villaitana, a picturesque resort on the Alicante coast

Modern and elegant resort in Benidorm Located in a privileged location on the Alicante Costa Blanca we find the elegant and modern Meliá Villaitana. A hotel complex made up of...

Valeska Nawatzki

Alicante is committed to turning the city into a reference in sustainability

Alicante, a sustainable destination The growing interest in sustainability is spreading through a large part of Spanish cities and it is important since it ensures the needs of our present...

Valeska Nawatzki

Anti-Covid protocol to guarantee maximum security at Purohotel

What measures have been taken by Purohotel? Purohotel together with Purobeach Palma and Purobeach Illetas belong to Puro Group. The hotel is located in Palma old town, in the heart...

Valeska Nawatzki

Purohotel and Purobeach Palma and Illetas: well-being in the heart of the Mediterranean

A beautiful boutique hotel in the heart of Palma Located in a charming palace from the 18th century, we find Purohotel Palma, a cozy and modern downtown hotel surrounded by...

Valeska Nawatzki

Interview with DMC maximice events group

Let us introduce you to our new DMC partner maximice events group We are happy to announce that in September 2020 we have started a new collaboration with maximice events...

Valeska Nawatzki

MAXlive: interviews with experts in Tourism and the world of events

In February we started doing live interviews on our Instagram account @max.tourism The idea is to speak with experts in the Tourism industry and the world of events to share...

Valeska Nawatzki

Explore MAX Tourism with us, your way to the Scandinavian event planners

New world, new possibilities MAX Tourism is a company specialized on improving the sales of any business related to tourism and the world of events. We give visibility to our...

Valeska Nawatzki

This is what Scandinavian event organizers think about travelling to Spain in Covid-19 times

We know that it will take some time to get back to a period of stability, but we are confident that international events could be restored by 2021. In mid-September...

Valeska Nawatzki

Mas SalagrosEcoResort: Covid-19 measures and protocols

The health and well-being of its customers as the highest priority. At Mas Salagros EcoResort you can enjoy your stay safely due to its additional measures and protocols of cleaning,...

Valeska Nawatzki

Travel to Spain with a twist

It’s a good way to stay in contact with clients & partners and have a conversation. At the beginning of this year we had planned to do 6 business trips...

Valeska Nawatzki

Mas Salagros EcoResort: organic and local gastronomy to provide a unique experience

In Mas Salagros you can enjoy a seasonal gastronomic offer Located in a completely natural environment, we find Mas Salagros EcoResort, a hotel whose main characteristic is 100% ecological DNA,...

Valeska Nawatzki

Our first travel experience in Spain after Covid-19 started

What changes has the ‘new normality’ brought when travelling? In the beginning of July we finally travelled for the first time, since Covid-19 started earlier this year. It was a...

Valeska Nawatzki

Mallorca, an ideal place for any time of the year

A destination for everyone! Mallorca is the largest island in the Balearic archipelago and also the largest island in Spain. It is one of the most complete destinations that we...

Valeska Nawatzki

Interview with Jordi Vidal, senior sales manager at Grand Luxor Hotels

This section called MAXinterviews aims to inform experts about truly unique projects that have a differential value. With only 4 questions and answers we seek to discover what is happening...

Valeska Nawatzki

Purobeach Denia, let it pamper your 5 senses

Celebrate your event in a unique enclave by the sea Purobeach Dénia opened its doors in June 2019 for the first time. This is the fourth Oasis del Mar of...

Valeska Nawatzki

Asia Gardens, an exotic paradise in the heart of the Mediterranean

A unique place among tropical gardens The exoticism of southeast Asia awaits you at Asia Gardens Hotel & Thai Spa, a 5-star hotel, which is part of the Leading Hotels...

Valeska Nawatzki

This is what scandinavian event planners think about MAX Tourism

Reach the expectations of event organizers is one of our main objectives In November 2019, we sent a quality survey to all event agencies that we have visited since 2015...

Valeska Nawatzki

My experience as an intern at MAX Tourism

Living a MAX experience! Hello! I am Andrea González, a 20 year old student and I would like to share with you my time as an intern at MAX Tourism....

Valeska Nawatzki

Purobeach: an oasis of happiness

Feel the magic of a unique setting Puro is a company with more than 14 years of experience in the hospitality industry and which stands out mainly for its beach...

Andrea Gónzalez

Spain: ideal destination for MICE tourism

The segment with the greatest potential growth The MICE sector is a very important tourist segment while profitable so it is an engine of economic development in tourist destinations. According...

Valeska Nawatzki

Alternative spots to discover the best street art in Madrid

Where to visit the best urban art in Madrid? The global touristic trends are fastly changing, offering the opportunity to participate in what we call ‘experiences’. That’s the reason why...

Valeska Nawatzki

Mas Salagros challenges in management of an EcoResort

Why is Mas Salagros considered an ecological hotel? We talk about an ecological resort when its construction and operation respects the environment to the maximum, through the use of ecological...

Andrea Gónzalez

What does the arrival of 5G mean for tourism?

The future is here! The human being is increasingly related to their environment, both personally and professionally, and this is mainly due to information and communication technologies (ICT). It is...

Valeska Nawatzki

Interview with Bilbao Convention Bureau

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry emphasizing in...

Valeska Nawatzki

Do you want to meet the team of Incentives Barcelona?

Sandra Oude Wansink My name is Sandra Oude Wansink, I’m half Dutch and half Spanish, married to Hector and have been living in Barcelona since year 2000. Since I have...

Andrea Gónzalez

Alella: a little treasure to discover

Privileged views in an extraordinary environment! Barcelona is one of the most touristic cities in Europe. Nowadays and increasingly it is being recognized that Barcelona is much more than lifely...

Andrea Gónzalez

Discover the magic among the vineyards of Spain

A perfect plan for wine and gastronomy lovers The production of wine plays a big role in Spain, so big that it has become a distinguishing attractive in comparison to other...

Valeska Nawatzki

MAXinterview with Jan Welander, Partner at Split Kommunikation AB

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry...

Valeska Nawatzki

Hotel Emperador: elegance in the heart of Madrid

A luxury within the reach of any visitor Hotel Emperador is located at number 53 of the Gran Vía in Madrid, 14km from Madrid airport and only 650m from the...

Valeska Nawatzki

Dolce Sitges reinforces its MICE offer with new advantages for organizing corporate events

The hotel is offering discounts of up to 5% on bookings made five months in advance and other significant additional benefits In order to renew and introduce improvements in its...

Valeska Nawatzki

What’s new in Sitges?

A gem in the outskirts of Barcelona 38 kilometers south of Barcelona, 27 kilometers from Barcelona Airport and at the foot of the Macizo del Garraf, we find Sitges. It’s considered...

Valeska Nawatzki

Princess Hotels in Barcelona: a solidarity year

A business model committed to the environment and citizenship Hotel Barcelona Princess and Hotel Negresco Princess, both hotels belonging to the Princess Hotels & Resorts chain, have spent these days...

Valeska Nawatzki

Growth of flight connections between Scandinavia and Spain

The frequency of flights with respect to the previous summer increases! Flight connections are one of the most important factors for destinations that drive international travel on a large scale....

Valeska Nawatzki

Interview with Reinald Gimeno, commercial director at Mas Salagros EcoResort

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry...

Valeska Nawatzki

VP Plaza España Design: luxury in the heart of Madrid

The best design hotel in the center of the capital! If you are looking for a central, elegant, and modern hotel, this is your place. The VP Plaza España Design...

Valeska Nawatzki

Exploring Bilbao with 10 Project Managers from Scandinavia

Incentives Barcelona shows us the best of Bilbao For many foreigners Bilbao is still an unknown city that offers a wide range of options to the visitor, especially to lovers...

Valeska Nawatzki

What do the event planners think about MAX Tourism?

Fulfilling the satisfaction of event planners in Scandinavia is the most important thing for us. In December 2018 we sent a quality survey to all the event agencies that we...

Valeska Nawatzki

Mas Salagros EcoResort 5*: work and enjoy in a nature reserve

The first 100% organic Eco Resort on the Iberian peninsula. Mas Salagros is a 5-star ecological Hotel that meets the established standards in European regulations on sustainability. It’s located in...

Valeska Nawatzki

Discovering Alicante with 12 MICE agencies from Scandinavia

Alicante has conquered the participants of our Educational Trip In spring 2018 the Alicante Convention Bureau contacted us to invite 12 event organizers from the Nordic countries to show them...

Valeska Nawatzki

The impact of bleisure in the future

Personalized experiences on the business trip Although over the years we have already become familiar with the term, it seems that the impacts of this trend are increasing more and...

Valeska Nawatzki

SB Hotels: Your best events in Barcelona

With more than 30 years in the industry, SB Hotels have five 4* properties in Barcelona and its surroundings. All of them are strategically located, either because they are close...

Valeska Nawatzki

Hotel Barcelona Princess: a hotel committed to the environment and people

An eco-friendly business model With the advance of society and new technologies, it has also increased a concern for the environment and the preservation of it. In the tourism sector,...

Andrea Gónzalez

Live Barcelona to the fullest!

MAX Tourism proposes you the best plan in the city One summer morning, we wake up early in one of the 363 comfortable rooms of Hotel Barcelona Princess, prepared for...

Andrea Gónzalez

Immerse yourself in the cultural world of Barcelona

A pleasure for architecture lovers It is well known that the main assets of Barcelona are its climate, gastronomic offer and a wide range of activities for groups. But the...

Andrea Gónzalez

Are hotels adapted to new generations?

Reinventing yourself is a wise thing to do! The tourism sector is taking a 360º turn, and much of that change is due to the new generations. It has made...

Valeska Nawatzki

Interview with Sergio Baudot, Sales Director of Sol y Mar Hoteles

This section called MAXinterviews aims to inform through experts about truly unique projects that have a differential value. With only 3 questions and answers, we seek to discover what is...

Valeska Nawatzki

Dolce Sitges, the perfect hotel close to Barcelona to celebrate your meetings

Everything at your fingertips in a quiet environment Dolce Sitges is the first hotel in Spain especially designed to host meetings, conferences and special events, as well as high-level holiday...

Andrea Gónzalez

Let yourself be seduced by the charm of Sitges

Beauty, culture and tradition half an hour from Barcelona When visiting a destination, many people focus on the main cities, leaving aside the charming towns and villages around due to...

Andrea Gónzalez

Flights from Scandinavia to Spain increase in comparison to last year

We start the summer with good news! Our team could not begin the summer season of 2018 without first taking a look at Scandinavia’s flight connections to Spain. Thanks to...

Valeska Nawatzki

Hotel Emperador’s Terrace welcomes the good weather!

The wait was worth it! After an endless winter, the MAX Tourism team is looking forward to enjoy the high temperatures. And what better way to do it than on...

Valeska Nawatzki

About our latest Fam Trip: discovering Barcelona and Girona

Wrapped in the magic of two cities! Although the MAX Tourism team likes to consider themselves citizens of a place called the world, they are always willing to take the...

Andrea Gónzalez

Suitopía Sol y Mar Suites Hotel: your new concept of business accommodation

Its surroundings take your breath away! The MAX Tourism team is inspired by professionalism in the heart of the Mediterranean. This is how we show it by announcing our representation...

Andrea Gónzalez

Costa Blanca: your business trip in the Mediterranean

Ready to discover one of the best MICE destinations? There are more and more destinations that, to leave behind the tourist seasonality caused by “sun and beach” tourism, decide to...

Valeska Nawatzki

Gran Hotel Sol y Mar: luxury in the heart of Calpe

A hotel with a character of its own As we have communicated through our social networks, the MAX Tourism team is proud to announce that we now represent Gran Hotel...

Valeska Nawatzki

Do you want to know more about MAX Tourism?

Sales Representation in Scandinavia for the MICE segment Throughout the history of our blog, we have done several interviews with professionals to be able to inform our MAXfollowers about the...

Valeska Nawatzki

The best of our Fam Trip organized by Incentives Barcelona

An unforgettable and original experience From 15th to 19th of October 2017, our client Incentives Barcelona organized a fantastic program for 9 event organizers from a multinational company with offices...

Andrea Gónzalez

¡New flight connections to Bilbao from Stockholm!

A big opportunity to discover the city Bilbao is rising as an icon of innovation and avant-garde, so that more and more people are interested in discovering the capital of...

Valeska Nawatzki

Interview with David Salomon, director of Hotel Camiral at PGA Catalunya Resort

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry...

Andrea Gónzalez

Scandinavia grows on international travel

Spain is their favorite destination! In the past years, the countries that form Scandinavia (Denmark, Finland, Norway and Sweden) have maintained a positive trend in terms of their international travel,...

Valeska Nawatzki

MAX Tourism gets excellent results on their quality surveys!

The satisfaction of our clients is our priority From the beginning of our business activity, MAX Tourism created a customer satisfaction form for trips to Scandinavia in which we travel...

Valeska Nawatzki

MAX Tourism wishes you a Merry Christmas!

It’s been another year and we cannot be happier for our successful professional experiences until today. The year 2017 has been very special to us, full of surprises, unforgettable trips...

Andrea Gónzalez

Increase in flight connections from Scandinavia to Spain

Scandinavians choose us in winter! Flight connections are one of the main indicators for destinations that drive large-scale international travel. The World Tourism Organization (UNWTO) reported that a total of...

Valeska Nawatzki

MAX Tourism stays at Hotel Camiral!

A high level stay After a long time waiting for the moment, the MAX Tourism team traveled to Girona to stay at Hotel Camiral at PGA Catalunya Resort. After a 45...

Andrea Gónzalez

Girona: Your best MICE alternative

Girona thrills! If you are looking for a destination that offers all the services you need to hold a nice event or Incentive Trip, but would like to escape from...

Valeska Nawatzki

Interview with the Alicante Convention Bureau

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry...

Andrea Gónzalez

Alicante, the destination for your next incentive trip

The city is seducing business travelers! Nowadays, there is a wide range of destinations that seem to be made for MICE tourists, and Alicante is one of them, since it...

Andrea Gónzalez

Do you know the former most dangerous path in the world? – El Caminito del Rey

It’s really amazing! Have you heard about the most dangerous path in the world? It’s located between the towns Álora and Ardales (Málaga County) and within a stunning Natural Area,...

Andrea Gónzalez

Our clients are waiting for you at IBTM!

The most important MICE fair turns 30 years After a year of waiting, we are excited to announce the countdown to IBTM World, which will take place in Barcelona from...

Valeska Nawatzki

Interview with the Director of Costa del Sol Convention Bureau

This section called MAXinterviews aims to inform through experts of the sector. With only 4 questions and answers, we are trying to discover what is happening in the tourism industry...

MAX Blog