Interview with Irene Carasol and Juan Miguel Caldentey, from maximice events group
Irene Carasol, who is Marketing & Sales Manager at maximice events group, had a conversation with Juan Miguel Caldentey, who is one of the owners and Managing Director of the company. In September 2021 we started our collaboration and since then we have booked more than 30 corporate groups in Spain through maximice events group and are looking forward to what the future will bring.
Today maximice is one of the most solid and trustful DMC’s in Spain. As your local partner, their mission is to make event management in Spain easy for you! With their core team of 35 experts they provide a 360-degree service, always on-brief, on-time, and on-budget. From their head office in Mallorca, they coordinate ten local offices and two specialized business units – MICE & Automotive.
We hope you will enjoy this interview, where Irene and Juan Miguel discuss the fact that the company is the biggest privately owned DMC in Spain with 10 local offices, what the core values of the company are and why a Scandinavian event agency should use our Spanish DMC partner.
Irene: Maximice events group has become the biggest private owner-managed DMC in Spain. Can you tell us a bit more about the history of the company?
Juan Miguel: The adventure began in 2008 when Markus Müller and I met during a series of events in Mallorca. At that time, we both were looking for new challenges and thus maximice events group was born. We quickly realized that the combination of German engineering with Spanish passion was just what the clients were looking for. Our clients were so satisfied with our work, that they asked for other destinations. And since the philosophy of both has always been that you have to know a destination in order to be able to offer it, the opening of an office in Ibiza was the logical next step.
Then 2014 was another important year for maximice events group, as we expanded to the mainland with the opening of the office in Valencia. To maintain the quality with which the clients knew maximice events group, we realized that we had to increase the number of local offices and have local project managers. After that, we opened offices in Madrid, Marbella, Barcelona and the last one in Sevilla and signed agreement with partners in Bilbao and Canary Islands.
Irene: According to previous conversations with you, Management values highly what the employees can contribute to the company. Can you tell us more about this?
Juan Miguel: We have a team of 35 young and international people and 25 of them are Project Managers in constant contact with our clients. We highly value teamwork, the more people – the more ideas and approaches. In our company we do have 2 business units: our MICE Department, which takes care of our corporate groups and we also have an automotive department, that is 100% focused on car launches. The relation between our team members and the suppliers is extremely closeand that is the only way that we are able to get the best prices and have a high capability of negotiation.
Irene: In your opinion, what are the reasons why a Scandinavian Event Agency should use the maximice events group as a DMC in Spain?
Juan Miguel: There are several reasons why our clients choose to work with us; some like our creativity, others feel themselves identified with our values, others appreciate the fact that we are always on-brief, on-time and on-budget, but the one reason they all have in common is that we are local. We truly believe that this is what makes the difference, if you expect more than a standard program. This is why we have 10 offices with local experts who are able to offer you that hidden gems, that only locals know.
Today, maximice events group is one of the largest DMCs in Spain, but it has never lost the close and personal treatment, and the excitement of exceeding the expectations of each client with which maximice events group works with.
If you are planning to travel to Spain with your next Incentive Group, Conference, Kick Off or Car Launch, please remember our DMC partner maximice events group.
