About us

Direct access to more than 500 event organizers in Scandinavia

Hello!

Valeska Nawatzki

Founder & Managing Director

My name is Valeska and I am half German-half Spanish. Since I was very young I have lived in different countries and moved as much as 14 times. I feel fortunate having been able to explore the world and meet many different people. I have been living in Barcelona since 1998 and have worked for several hotel chains and DMCs.

By traveling frequently to Scandinavia for work since 2007, I have created a solid network of contacts. I am passionate about Tourism and the MICE industry and since I started working I have always aimed at developing a carreer within the world of corporate events. My current mission is building bridges between our Spanish partners and the Scandinavian event organizers while attracting corporate groups.

MAX Tourism, always with you!

What is MAX Tourism?

MAX Tourism is a Sales Representation Company based in Barcelona that promotes touristic companies from Spain exclusively in the Scandinavian MICE market (corporate events) since 2015. We offer our services to Spanish companies, that want to attract corporate groups from the Nordics as DMC’s, 4* and 5* Hotels, Venues and Convention Bureaus.

From our vast experience of more than 15 years working with the Scandinavian market, we have a big knowledge about their tastes and preferences. We do connect our partners from Spain with the Scandinavian event planners and know which event companies are travelling to Spain on a regular basis with their corporate clients.

We offer solutions to achieve your goals by creating a link between your company in Spain and the key people in the industry in Scandinavia. The photo was taken during our first MAXday in March 2023 in Oslo just after the event had finished.

How can we help our Spanish Partners to gain business from Scandinavia?

“Connecting Spain with Scandinavia”

Ibtm Networking Dinner Casa Bonay

Selling through Storytelling in a more creative way

What to expect from a Sales Representative

By working with MAX Tourism you have and expert partner in the Scandinavian MICE market. Sales Representation Companies usually have a solid experience, an extense network knowing the right people in the industry. In addition, nowadays it is very difficult for a single company to get an appointment with an event planner, unless they are familiar with you or have a particular interest. A sales representative, by having personal contacts that are built throughout the years, can engage them easily and become a reference for a market (in my case Spain). This means that you will succeed at growing with far less effort beeing able to dedicate the energy and time to other projects.

Visibility

We increase the visibility of your business

Spain

We generate interest and requests to Spain

Expertise

We regularly deal with decision makers

Event Agencies

We know the agencies that travel to Spain with MICE groups

Results

We guarantee good results
in less time

Budget friendly

We reduce the associated costs and are more flexible than ever

Why did we start MAX Tourism?

We decided to start this project in 2015 after discovering that some touristic companies in Spain wanted to grow with the Scandinavian MICE market, with the aim of attracting corporate groups and events, but they did not have enough time, knowledge or did not know the right people. We offer you the solutions to achieve your objectives by creating a link between your company and the event organizers in the Nordics while creating business opportunities.

Why did we start MAX Tourism?

We decided to start this project in 2015 after discovering that some touristic companies in Spain wanted to grow with the Scandinavian MICE market with the aim of attracting corporate groups and events, but they did not have enough time, knowledge or did not know the right people. We offer you the solutions to achieve your objectives by creating a link between your company and the event organizers in the Nordics while creating business opportunities.