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Getting to know the Costa Blanca region with 5 MICE agencies from Scandinavia

This region will for sure surprise you!

From March 24th til 27th 2022 we have organized a fam trip in collaboration with Hotel Meliá Villaitana located on the hill of Benidorm, which is like a destination within the destination with several MICE hotels, welcoming all kinds of corporate events. Our partner DMC maximice events group with its own office in the Valencian Community, was in charge of the on-land program.

The weather forecast was predicting rain for every day, but in the end we had a day with some sun, so we could enjoy all the planned activities. This region in reality offers 320 days of sunshine a year and average temperature of 18º from November to March, however we already knew that during spring anything can happen.

Costa Blanca has managed to position itself in recent years as the perfect place for your business trip by enhancing its attractions and facilities

On Friday morning we started with a presentation of the services of maximize events group using one of company´s beautiful meeting rooms with natural light, where they explained the fact of giving each participant a tree planted in their Mediterranean forest through the company Treenation. Around midday we went to do a small gastronomic experience in a Michelin star restaurant in Calpe. We tried some exquisite tapas and an original drink called Tomato Water. We continued with a walk through the beautiful white city of Altea, eating at a restaurant with homemade food and getting used to work with MICE groups. In the afternoon we enjoyed a wine tasting at the well-known Mendoza winery and ended the evening at a renowned restaurant in La Nucía.


The next day Meliá Villaitana showed us all its spaces through incorporating a game with a prize for the winner. We made a small coffee break in its impressive meeting room La Cúpula, that was prepared for a big event that same night. After we enjoyed a cocktail class in one of hotel´s restaurants and we were able to cook in two teams a nice dish of typical rice with the advice of a Chef in each group. In the afternoon we enjoyed a Spa session in the swimming pools, sauna and steam baths to recharge the batteries for a next day outing in jeeps to discover the local culture of Benidorm through its architecture, stopping at different viewpoints to contemplate the views of the city. Finally we had dinner at a lovely local restaurant in Benidorm in front of the Poniente beach.


Sunday was the day to return home, but not without visiting the beautiful city of Alicante with our local guide Ula and enjoying a relaxing meal in front of the sea. And luckily with a sunny day to say goodbye. Thank you very much to all the participants from Scandinavia for coming to visit us and getting to know the destination of Costa Blanca for your future corporate groups. We are sure you will remember these days for a long time because of the magic that was created during the fam trip. See you soon, we are waiting for you here!