This section called MAXinterviews aims to inform experts about truly unique projects that have a differential value. With only 4 questions and answers we seek to discover what is happening in the tourism industry with an emphasis on the MICE segment and the destination of Spain.
Jordi Vidal has been a senior sales manager at Grand Luxor Hotels since November 2018. He began his professional career as a receptionist and commercial manager at HUSA hotel chain, where he spent 11 years and has worked after more than 3 years at Atiram Hotels, which has hotels in Andorra, Barcelona, Valencia and Bahrain.
Grand Luxor is a 300-room hotel offering 17 meeting rooms and 2 auditoriums with capacity for up to 3,000 people, a state-of-the-art convention center built on a pyramid and exclusive use of Terra Mítica themed areas for events and team activities. The hotel also offers wide outdoor spaces, ideal for car launches. In total, the hotel has 8000m2 that can host all type of conventions, congresses and product presentations.
Q1: Your hotel is highly specialized in groups of more than 100 people. What makes your hotel special for an event organizer?
We are a hotel complex that is specialized in corporate events of 250-400 people. We have even hold events for more than 1,000 attendees thanks to the spaces that we have available and we are highly focused on large corporate and social events.
One of the added values is the possibility of offering our client EXCLUSIVITY in our hotel. Event organizers appreciate the possibility of enjoying our entire complex and being able to personalize all our spaces with their brand, products, slogan and general communication. We also offer the possibility of having different lunches and dinners in different areas on each day without the need to leave the premises.
For this year 2020, we are expanding our offer with the construction of 102 luxury themed bungalows with independent gardens and pools to respond to the great demand for incentive events, among others.
Q2: How can you integrate your theme and amusement park “Terra Mítica” into the operations of a MICE group?
We currently live in a world where companies seek to reinvent themselves in their corporate events and need to be surprised. We have the perfect formula since Terra Mítica amusement park meets corporate needs by combining the possibility of holding the meeting/ convention with the pleasure of enjoying unique and fantastic attractions. Our goal is to achieve the “Wow” effect to all attendees.
Q3: Tell us all about the advantages and disadvantages of your location for an event organizer?
Benidorm is a destination that everyone knows, especially because of the sun and its beaches. But it’s important to know, that there is much more than this, since it offers many possibilities both from the hotel aspects as well as when it comes to activities. The destination allows us to combine the event with water activities such as: catamaran, scuba diving or other types of land activities such as cycling, canyoning, jeep safari, etc. And the fact that we have an average annual temperature of 21 degrees is a point in our favor. There are not many places in Europe where you can enjoy these temperatures all year round.
Q4: How important is the Scandinavian market for your establishment?
The Scandinavian market is a key market in our MICE segment, especially thanks to the very good direct flight connections that Alicante Airport has with many European countries and specially with the Nordic countries. We also want to highlight that Alicante airport is the fifth most important airport in Spain, when it comes to flight frecuencies.
The preferences of the Scandinavian market are based normally on destinations and locations that combine good climate, business, leisure and good price for value. Hotel Grand Luxor & Terra Mitica offers you all these virtues. And now with the support of MAX Tourism we hope to be able to attract new clients from the Nordic countries towards our destination and our hotel.
