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Reboot, refresh & reimagine your future incentives and events in the UK

The United Kingdom offers unforgettable experiences in indescribable settings. Home to 30,000 venues, 15 beautiful national parks, 3,000 museums, 180 Michelin-starred restaurants, 15 designer shopping outlets and 28 UNESCO world hertiage sites, it is easy to reimagine your future events and incentives in the UK.


A country rich in heritage and culture with a famous royal legacy, England offers an impressive portfolio of events and incentive experiences with over 43 leading desitnations to choose from. For groups looking to walk in the footsteps of royalty and famous historical figures, England is home to hundreds of stately homes, royal palaces and breathtaking cathedrals including the famous Westminster Abbey in London where groups of 30 can soak up UK history with a guided tour. For more contemporary experienices, participate in award-winning wine tastings in the tranquil Kent countryside or enjoy a private tour of some of the world’s leading sporting arenas such as Manchester United’s Old Trafford and Cheltenham Racecourse. With so much to experience and with its ongoing investment to enhance its offering, England is the perfect destination to reward, inspire and motivate.

Northern Ireland:

Northern Ireland’s beauty is iconic – it’s lush rolling green hills have inspired literary legends like Samuel Beckett and C.S. Lewis and it is the home to the world-famous national nature reserve Giant’s Causeway. But it’s more than just a picturesque setting. The country continues to grow as a top international meetings and incentives destination and has many unique experiences for teams to enjoy. Just 40 minutes outside of Belfast, groups can explore over 20 Game of Thrones filming locations at the famous Old Castle Ward, aka Winterfell Castle. Inside the city, there is lots to uncover. From the historic museums and contemporary art galleries to performing arts and the literary scene, delegates can get lost in Belfast’s rich heritage and vibrant cultural experiences. This, combined with its unique offering, makes Northern Ireland a leading choice for groups looking to receive a warm welcome and an unforgettable visit.



Embrace history, tradition and a culture spanning 8,000 years in Scotland. From the scenic Scottish Highlands to the bustling city of Edinburgh, there is much for delegates to be inspired by. Experience incentives and team building activities against breath-taking landscapes including playing a round of golf on one of 550 spectacular scenic courses, enjoying a private tour of one of 120 whisky-producing regions or exploring the country’s cinematic past whilst enjoying the many exceptional sights of some of Scotland’s leading cities. Scotland will also be hosting the international climate change summit, COP26 in November 2021. This global event designed to produce a response to climate change will take place in the leading city of Glasgow in the world-renowned international convention centre, Scottish Event CampusThe summit is expected to attract more than 30,000 delegates including 200 world leaders.


Wales not only offers stunning hotels and one-of-a-kind venues, including ancient castles of which the country has more per square mile than anywhere else in the world, it also offers an impressive incentive programme. With its ancient past and modern redevelopment, the capital city of Cardiff makes a fascinating destination full of world-class sporting stadia, art galleries and museums. Some of the top activities include a visit to the iconic Wales Millenium Centre, home to the nations performing arts, or a city walking and tasting tour showcasing Cardiff’s cosmopolitan cuisine.  Wales also offers the major adrenaline-fuelled incentive experience, Zip World. Based between the three stunning locations of Snowdonia National Park, Penryn Quarry and Llechwedd Quarry in North Wales, there are 13 unique experiences including the world’s fastest and Europe’s longest zip wire, the UK’s only alpine coaster and the UK’s only mountain cart experience. With so much to see and do, Wales is an event planners dream.


How to get get in touch with us?

Contact VisitBritain’s Europe office for more information on how we can support your future events, offering expert advice and connecting you with the right suppliers to help you reimagine your future events in the UK. To connect with your Europe representative, please contact:

Caroline Phelan, Meetings and Incentives Senior Manager, Europe