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Interview with DMC maximice events group

Let us introduce you to our new DMC partner maximice events group

We are happy to announce that in September 2020 we have started a new collaboration with maximice events group, that consists of representing them in the Scandinavian MICE market. From their head office in Mallorca they coordinate their business units and different offices in Spain. Now, enjoy with a cup of coffee our interview with Anna Babayan, who is responsible for Marketing & Sales and her colleague Kathi Allmendinger, who is Area Manager for the Balearic and Canary Islands.

Maximice started in year 2008. How did your DMC evolve since the beginning to what it is now?

The adventure began in 2008 when Juan Miguel and Markus met during a series of events in Mallorca. At that time both were looking for new challenges and thus maximice events was born. They quickly realized that the combination of German engineering with Spanish passion was just what the clients were looking for.

Their clients were so satisfied with their work that they asked for other destinations. And since the philosophy of both has always been that you have to know a destination in order to be able to offer it, the opening of an office in Ibiza was the logical next step.

Then 2014 was another important year for maximice, as we expanded to the mainland with the opening of the office in Valencia. To maintain the quality, we realised that we had to increase the number of local offices and have local project managers. After that we opened offices in Madrid, Marbella, Barcelona and in May 2020 in Seville. We also do have a long-time cooperation partner on the Canary Islands and Bilbao.  

Why should an event agency in Scandinavia choose to work with maximice events group?

There are many reasons why our clients choose to work with us; some like our creativity, others feel themselves identified with our values, others appreciate the fact that we are always on-brief, on-time and on-budget, but the one reason they all have in common is that we are local.

We truly believe that this is what makes the difference, if you expect more than a standard program. This is why we have 10 offices with local experts who are able to offer you that hidden gems that only locals know.

Today, maximice is one of the largest DMCs in Spain, but it has never lost the close and personal treatment, and the illusion of exceeding the expectations of each client with which Juan Miguel and Markus have created the company.

Your claim is “we make it EASY for you”. What does this mean exactly for your company and your clients?  

This is not only our slogan, but a philosophy – which we apply during the whole process of project organisation. Let me divide this in two parts. For our clients it is important to be transparent and we see us as your partner on site you can fully trust in. We work as a team and as your partner we have the same vision you have, aim the same goals, and decrease your stress (one of the most stressful jobs. We do anticipate ourselves and we are always one step ahead, so you can focus 100% on your client. We communicate constantly, therefore we guide you according to our experience on site in the destination.

And Internally, we are a young and international team (easy going) with great sense of flexibility (no strict rules), are empathic Project Manager with experience in different sectors and  value highly Teamwork and think the more people we are, more ideas and approaches we can get.


Last but not least, why did you decide to invest in the Scandinavian MICE market?

In the past we organized several events for the Scandinavian market and our experience was very positive because of their professionalism, common sense and efficiency during the collaborations. We really enjoyed to work with them and we always felt that there was a match between us.

Without having done any specific sales or marketing actions, we recognized an increase of enquiries, so we decided to opt for a more intensive collaboration with this market and specifically with MAX Tourism.

Enjoy the full interview that we recorded at the new office of maximice events group in Mallorca in July 2020: