We share our news about Spain, our partners, services, promotional events and many more

IMEX Frankfurt – Chronicle of an announced fair

With eager and high expectations we await IMEX Frankfurt every year.  We are working in this sector for a while now and we observe that although many tecnological advances arise, the “face to face meetings” will never disappear. This fair is a reference in our industry and an excellent platform to link international providers with potential clients. This year Imex has introduced some new features, but nothing really that surprises us, pushes Networking or faciliating business.

It surprises us that nowadays fairs in general do not take advantage of all the technological tools that exist nowadays, such as the Poken device which enhances the possibility of meeting people through a “matching” (exchange contact) without the need of asking for the business card and the typical initial barriers to approach a person which you don’t know, but could be interesting to meet to  create professional synergies. Another aspect that we miss in IMEX Frankfurt, the lack originality … if something will be always expected from our sector it is creativity. Pity the truth!

Although this year IMEX Frankfurt have overcome its statistics. Over 15,000 participants managed a total of 65,000 meetings. Hosted Buyers from more than 70 countries. 3,500 exhibitors from over 150 countries were spread in a total space of 18,000m2.

Remember in 2016 the show will be take place exceptionally in April from 19th until 21st.