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Purobeach: an oasis of happiness

Feel the magic of a unique setting

Puro is a company with more than 14 years of experience in the hospitality industry and which stands out mainly for its beach clubs. Currently, they have 6 strategically distributed throughout Spain and Portugal, in locations chosen for their beauty and situation, which Purobeach have kept adapting to the environment with total harmony and respect, in the cities of Barcelona, Denia, Mallorca, Marbella and Vilamoura (Portugal) .

The Puro brand is constantly growing, thanks to its multicultural value and adaptation to different regions. In addition to the aforementioned beach clubs, it has a design hotel: Purohotel. Located in Mallorca, where Purobeach Palma and Purobeach Illetas are also found. Also, an upcoming inauguration of the first Purobeach club in Africa is expected: Purobeach Taghazout, in Morocco.

A place to find yourself and get carried away by moments of happiness

In this post, we are going to talk about the 3 fantastic Purobeach clubs that MAX Tourism represents:

Purobeach Palma opened its doors in June 2005, being the first beach club of the Puro Group. We can find it 5 minutes from the airport of Mallorca and 10 minutes from the center of Palma. It is an icon of well-being and sociability, a privileged place by the sea in Mallorca, where you can also enjoy excellent cuisine created from the fusion of different cultures of the world, with influences from Miami, Marrakech and Melbourne, which we will also find in the other beach clubs, being part of the essence of Purobeach.


Purobeach Illetas was inaugurated in May 2017, becoming the second beach club in Mallorca. We found it about 12km from the center of Palma. It is an Oasis del Mar located in the municipality of Calvià that has access to the sea and differentiated and unique areas, which will make the customer experience unmatched. In it you can live an incredible experience by the sea, enjoy a comfortable hammock by the pool, or relax with the treatments offered by Puro SPA.

Purobeach Denia opened its doors in June 2019 and is located on the Mediterranean coast. It is located 12 minutes from the center of Denia, in a coastal city recognized as a creative city of gastronomy and with a high tourist interest. A place full of sensations to discover thanks to its natural environment, outdoors and at the foot of the sea.

Let your body fall on a comfortable hammock, relax with a massage by the sea, cool off in a pool while enjoying a cocktail, savor exquisite international cuisine and don’t miss the Puroexperience!