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The MAXday Storytime is here

Promoting Costa Blanca in a different way

This is probably one of the most important blog posts, that we are sharing with our MAXfriends in many years. I had this idea in my mind for a very long time, but did not find the right moment to do it or did not feel confident enough. Our first MAXday was in partnership with Costa Blanca Touristboard, where we promoted the destination and 5 MICE Hotels.

This event is based on Storytelling and Sustainability, as we want to sell in a more creative way and influence our partners to contribute to a better world. The MAXday took place at Hotel Amerikalinjen in Oslo and started at 9.00h with a welcome greet including coffee and tea, followed by a destination presentation, 6 meetings of 15 minutes with the Costa Blanca Touristboard and hotels in form of Storytelling and networking lunch.

The session about sustainable events was lead by Vianei Hermes. He is climate entrepreneur running his own NGO and also working in the MICE industry. He is pushing and driving the MICE industry to be climate smart and more sustainable. Vianei is born and raised in Brazil but currently based in Stockholm. At the end of his presentation we shared some best practices from Spain and Norway. And Trine from the Spanish Tourism Office in Oslo took the leftovers from our lunch to the office and home to avoid throwing food.

Our partners from Costa Blanca were:

I could not have done this event without my amazing assistant Nadia Nemer, who was a great support before and during the event with acreditations, organization and as photographer. We also had a lot of fun brainstorming and sharing the trip to Oslo with some time to visit the beautiful city.

From the Norwegian side 15 event planners confirmed their assistance to our promotional event and many of them were very curious before coming and I could feel that they enjoyed it very much. We had 4 lucky winners during our live draw for a 2 nights stay in 4 of the hotels in Costa Blanca. We hope you will enjoy your stays and get the vibes of the destination. I am sure that we will get business out of this MAXday in Oslo. The next edition will be in Stockholm on 13th June and we are already working on it. We still have 2 spaces, in case you would like to join us. Please contact us via e-mail at

“We want our sales journey to be a fun journey for everyone!”

In this video some of our participants are sharing their opinions about our MAXday 🙂